Closing the Blind Spot: EuroFinance 2025 Highlights Visibility’s Role in Treasury Management
By • 7 minute read
Key Takeaways from EuroFinance 2025:
- Payment fraud has evolved drastically. Deepfakes, AI-enhanced phishing, and CEO impersonation are now bypassing trained security teams, making proactive prevention critical.
- Europe’s leading appliances company solved post-acquisition liquidity challenges through SCF. The key was cross-functional collaboration across departments.
- Clear control and visibility into financial operations are essential for stronger risk management and agility in today’s complex environment.
Fraudsters are using deepfake videos to impersonate CEOs. AI-generated phishing emails are bypassing trained security teams. And treasury leaders are getting caught off guard.
At EuroFinance 2025 last month, payment fraud was one of several topics sparking conversations. For three days in Budapest, we joined senior treasury leaders from around the world as they confronted a broader challenge: how to maintain control when threats are multiplying, liquidity is tightening, and operational complexity is growing.
From optimizing supply chain finance programs to deploying advanced working capital platforms, treasury teams shared what they’re doing to stay ahead.
Inside the New Wave of Payment Fraud
It was clear at EuroFinance that payment fraud and cybersecurity are top of mind for treasury and business leaders. They shared stories of close calls and the mounting pressure to stay ahead of threats that are evolving faster than defenses. No organization or industry is immune.
These emerged as the most urgent threats:
- CEO impersonation scams: Fraudsters are increasingly impersonating senior executives, using emails or deepfake videos to instruct employees to make urgent payments. Even experienced teams can struggle to distinguish these attacks from legitimate requests given how realistic and urgent they are.
- Vendor and payroll scams: Scammers manipulate payment instructions for suppliers or payroll, sometimes hijacking legitimate email accounts or creating fraudulent ones to redirect funds. Small subsidiaries of large corporations are particularly vulnerable.
- AI-enhanced attacks: Fraudsters are now leveraging AI tools to craft highly convincing phishing campaigns, generate realistic emails, and even mimic an executive’s writing style. Social engineering combined with AI makes attacks harder to detect.
- Global reach: These scams are no longer isolated to specific regions. Corporates of all sizes in Europe, Asia, and North America are experiencing attacks, from high-value treasury payments to smaller, routine transactions.
- Human vulnerability: Employees at the front lines of payments, payroll, and master data management are the primary targets. Fraudsters exploit the natural human tendency to follow instructions under pressure, making behavioral factors a critical vector for attacks.
As fraud techniques become more advanced and AI-driven, maintaining a proactive rather than reactive stance is essential to properly protecting an organization. That’s why treasury leaders are telling us they’re prioritizing finding partners like PrimeRevenue who have the technology and data to prevent fraud long before it occurs.
Our platform protects financial data with multi-layered security measures built to guard against the most sophisticated threats.
Building Resilience Through Supply Chain Finance
While payment fraud was a critical concern discussed in Budapest, treasury leaders also emphasized that effective SCF programs are essential in today’s uncertain environment. SCF provides organizations with greater control and flexibility over working capital, helping them preserve cash flow and support growth even amid volatility.
PrimeRevenue’s Mark Douglas, Managing Director of Funding and Sales for EMEA, explored this topic in depth during one of the sessions. Mine Şule Yagan joined him to share Arçelik’s success story of how they leveraged SCF to address liquidity and visibility challenges after an acquisition.
One of the core takeaways was that successful SCF programs rely on cross-functional collaboration across treasury, procurement, finance, and IT. The session also reinforced the need for treasurers to understand how their organizations make decisions and where treasury can have the greatest influence.
Read the full session recap here.
Why Visibility Is the Foundation for Control
At the heart of preventing fraud and optimizing liquidity lies one critical capability: clear, real-time insight into cash flow and payments. Conversations at our booth reinforced this point.
Treasury leaders told us they’re stretched thin, having to manage complexity across multiple geographies while being asked to do more with less. Though their pain points varied, they all shared a common need for better visibility.
In many organizations, B2B payments remain a blind spot in cash management. Invoices go in, payments come out, but what happens in between is often unclear. Suppliers may not know when invoices are approved or when they’ll be paid. Buyers may lack clarity into what suppliers can deliver and when. This lack of real-time insight into invoice status, payment approvals, and delivery timelines distorts a company’s true liquidity position and creates conditions where fraud can take hold.
For example, without understanding invoice approval workflows, a fraudulent invoice or payment request might be accidentally approved and paid, opening the door for significant financial loss before the error is even detected. It’s because these risks are so significant that visibility now sits at the core of effective treasury management, driving strategic decisions rather than just day-to-day operations. With access to accurate data, treasury can forecast cash positions with confidence and identify anomalies before they escalate.
Modern working capital platforms address blind spots by fostering seamless collaboration between buyers and suppliers, and delivering timely, actionable information. By providing clear, centralized data on invoice status and payment approvals, these platforms create a more transparent and resilient payments ecosystem – one where both sides can adapt quickly as market conditions and threats evolve.
Looking Ahead
The treasury leaders we spoke with in Budapest aren’t waiting for the next fraud attempt or liquidity crisis. They’re implementing proactive controls now.
Ready to strengthen your defenses and gain better visibility into working capital? Contact our team to explore how PrimeRevenue can help your organization stay ahead.
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